website redesign for Burns 1876
bringing the spirit of the west online
Web Design
Overview
Burns 1876 is the oldest same-family owned Western retail business in the world. While their handmade leather and silver products display beautifully in the store, they had not yet figured out how to sell these luxury pieces online. I was asked to redesign their website in order to help users understand the brand story and feel comfortable buying high-end luxury items online.
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I worked closely with the marketing team, the sales reps, and the development team to create a website that told the brand story and made it easier to discover and purchase merchandise online. I created naming conventions, collections, and photography guidelines to build consistency on the site and worked with the developed to make the web designs a reality.